Hotel La Fantaisie Paris
A botanical garden sanctuary brought to vibrant digital life
“Designed by master interior architect Martin Brudnizki, Hotel La Fantaisie is a joyful ode to nature in the beating heart of Paris.”
To launch this 73-room botanical jewel on historic Rue Cadet, Viva La Design crafted a digital flagship mirroring its exuberant spirit, whimsical color harmonies, and neighborhood market roots. Every digital transition captures the charm of its courtyard garden and rooftop cocktail lounge.
Strategic Transformation
Addressing core brand fragmentation, conversion friction, and guest acquisition.
The Boutique Challenge: Distinction in an Ultra-Competitive Market
Launching a brand-new boutique property in the ultra-dense Paris 9e demanded instant distinction. Brudnizki's maximalist floral interior architecture risked visual chaos on digital screens if not framed with strict typographic discipline.
La Fantaisie features three distinct commercial engines—Golden Poppy restaurant, the subterranean Holidermie baths, and the rooftop cocktail bar—which required separate reservation pathways without confusing the primary room booking funnel.
The VLD Solution: Playful Sophistication & Organic Curves
We established a design language pairing Parisian alabaster surfaces with coral bloom and faubourg botanical greens. Highlighting natural sunlight, floral illustrations, and micro-interactions, we brought the courtyard garden directly into the user's viewport.
We constructed unified reservation pathways allowing guests to book garden suites, reserve dinner tables at Golden Poppy, and schedule private Holidermie spa rituals in a single frictionless interaction.
Signature Touchpoints
Curated interfaces that elevate guest engagement across all touchpoints.
Subterranean Holidermie Wellness Flow
Instant guest scheduling for natural mineral baths and rejuvenating holistic treatments.
